THE SMART CHOICE
We focus on getting you the best value on all Diamonds and Diamond Jewelry.
Transparent Process
As a Direct Diamond Importer and Jewelry Manufacture we are able to customize diamond jewelry at half the price of other jewelers.
We remove the middle man
Diamond headquarters in Tustin with stores all over the United States.
Search Diamonds by ShapeThousands of Diamonds Guaranteed Lowest Price*
Education: Become a Diamond Expert
13 SHOWROOMS
Located Nationwide
Reviews
What a great experience (for the third time)! My third son asked me for advice about getting an engagement ring.
What a great experience (for the third time)! My third son asked me for advice about getting an engagement ring.
What a great experience (for the third time)! My third son asked me for advice about getting an engagement ring.